In a groundbreaking move to promote child digital safety, UAE telecom giant e& (formerly Etisalat) has unveiled a specialized SIM card tailored specifically for young users, empowering parents with unprecedented control over their children's online experiences.

The innovative Kids SIM solution offers two budget-friendly monthly packages at Dh49 and Dh99, packed with features that blend connectivity with security:

• Generous local calling allowances

• Uninterrupted data access around the clock

• Complimentary educational content browsing

• Advanced call management allowing parental approval of contacts

The product is now available through all e& UAE distribution channels, with convenient activation via the company's mobile application.

Comprehensive Digital Parenting Tools

The telecom provider has simultaneously introduced a sophisticated parental monitoring service compatible with both the new Kids SIM and existing subscriptions. This powerful toolkit enables guardians to oversee internet usage across all devices:

• Smarter Content Filters: Automatically blocks unsuitable websites and applications based on age-appropriate settings.

• Digital Time Management: Allows customization of daily screen time allowances to encourage healthy device habits.

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